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The chairman of the European Clubs Association, Karl Heinz Rummenigge, has revealed that the UEFA Cup could be set for a rebranding; to 'refresh' the appeal of a tournament that has failed to live up to the expectations of 10 to 15 years ago.
Rummenigge said: "The hope is that a refreshment of the name and brand can help achieve better results than we've seen in the Uefa Cup in the past.
"There has been a general impression that it has become a second-class competition and that we should get back to how it was ten or 15 years ago."
Written by majicka
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