UEFA Cup to get new name
UEFA Cup to get new name
The chairman of the European Clubs Association, Karl Heinz Rummenigge, has revealed that the UEFA Cup could be set for a rebranding; to 'refresh' the appeal of a tournament that has failed to live up to the expectations of 10 to 15 years ago.
Rummenigge said: "The hope is that a refreshment of the name and brand can help achieve better results than we've seen in the Uefa Cup in the past.
"There has been a general impression that it has become a second-class competition and that we should get back to how it was ten or 15 years ago."