West Ham put big price on Cole

West Ham are hoping to scare off potential suitors for Carlton Cole by slapping a 10 million GBP price on the striker.

According to reports, Aston Villa and Liverpool are both considering a move for Cole; who has returned to the first team for West Ham in the last few weeks.

Cole is one of the most highly rated strikers in England and West Ham are unlikely to keep the striker if they continue to struggle in the Premiership.